Tag:

Rebranding

Bergenfield
Business
BBQ Rebranded: Meet The Faces Behind Bar 26, Formerly Fink's, In Dumont BBQ Rebranded: Meet The Faces Behind Bar 26, Formerly Fink's, In Dumont
BBQ Rebranded: Meet The Faces Behind Bar 26, Formerly Fink's, In Dumont Fink's just got a facelift, and the faces behind it are stepping into the light. Since opening in 2012, the West Madison Avenue barbecue spot in Dumont has remained largely the same. The menu, the ambiance, the people. That changed on Friday, April 26, with the grand opening of Bar 26 BBQ & Grill. "It’s healthy to reinvent yourself every once in a while — make sure you're feeling your best," said Samantha Matthews, 28, a New Milford native who's been newly-promoted to her role of assistant general manager of Bar 26, after nine years working in various roles at Fink's. "We'd been …

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by Cecilia Levine
Atlantic
News
NO WAY: Ripley's Believe It Or Not! Museum Shuttering NO WAY: Ripley's Believe It Or Not! Museum Shuttering
NO WAY: Ripley's Believe It Or Not! Museum Shuttering Ripley’s Believe It Or Not! museum in Atlantic City is closing on Dec. 31, but has plans to come up with "a new and exciting concept'' by the summer. It's been entertaining Boardwalk visitors for 26 years.  With a striking façade that suggests an enormous globe has crashed into the building, Ripley’s Believe It or Not! became an instant landmark after opening on the Boardwalk at New York Avenue. Its 400 exhibits include models of unbelievably tall and small humans, shrunken heads and mutant animals.  “We’re grateful for the support of our fans and guests, whose curiosi…

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by Jon Craig
Morris
Lifestyle
Iconic Guerriero Gelato Announces Expansion To Morristown Iconic Guerriero Gelato Announces Expansion To Morristown
Iconic Guerriero Gelato Announces Expansion To Morristown It’s official — the iconic and award-winning Guerriero Gelato is coming to Morristown. The announcement came in a Thanksgiving post on the beloved brand’s Facebook page. “This Thanksgiving we want to give thanks to YOU!” reads the post. “It’s because of you, we made it 21 years. From me taking over as owner, thru name changes, pandemic, inflation, recession, you have supported us, voted for us, and helped us get some of the biggest awards and honors there are.” And it’s true — from the 1984 launch of the original Gelotti name in Paterson to the most recent rebranding in 2019, Mike and Bre…

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by Valerie Musson
Nassau
Business
PepsiCo Unveils Rebranding For Aunt Jemima Brand PepsiCo Unveils Rebranding For Aunt Jemima Brand
PepsiCo Unveils Rebranding For Aunt Jemima Brand Can you imagine pouring Pearl Milling Company on your pancakes? Pearl Milling Company is the new name parent company PepsiCo came up with to rebrand its long-running, yet maligned, Aunt Jemima line of syrups and pancake mixes. (Click on the second image above to see the new brand.) In 2020, condemnation in the media rose up over the Aunt Jemima logo - a cartoonishly smiling Black woman. It was decried as a stereotype being exploited to sell breakfast foods for the benefit of white business owners. In response, in June 2020, PepsiCo announced it would maintain the flavors and recipes of Aun…

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by Kristin Palpini
Worcester
Business
Dunkin' To Test Salads, Updated Lunch Menu At Some Locations Dunkin' To Test Salads, Updated Lunch Menu At Some Locations
Dunkin' To Test Salads, Updated Lunch Menu At Some Locations A new menu for Dunkin’ may include items like Greek salads and burrito bowls as the 70-year-old quick coffee chain seeks to rebrand and update its offerings. Dunkin’ will be testing out new lunchtime foods at six locations, according to Food & Wine. The trial is part of Dunkin’s shift from a coffee and donuts shop to more of a cafe. The foods being tested are noticeably more contemporary than the current menu of mostly coffee drinks, donuts, bagels, and breakfast sandwiches. In addition to salads and burrito bowls, new menu items being piloted are pesto pasta, Greek yogurt, and chia p…

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by Kristin Palpini
Nassau
Lifestyle
Take A Look At Burger King's First Major Brand Redesign In Decades Take A Look At Burger King's First Major Brand Redesign In Decades
Take A Look At Burger King's First Major Brand Redesign In Decades For the first time in 20 years, Burger King is rebranding. The new logo, restaurant design, and ads are bold and simple. They rely on direct communication in a few words, a defined color palette, as well as simply drawn food and hands. The change is in line with other companies seeking to make their brand easily recognizable on digital platforms, according to the business magazine Fast Company. No word yet on what's going to happen to the occasionally creepy Burger King King Mascot, but the crown is staying. Crowns will be used in some ads and, it seems, the paper crowns will still be aro…

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by Kristin Palpini
Ulster Sullivan
Lifestyle
Hudson River Health Care And Brightpoint Rebrand As Sun River Health Hudson River Health Care And Brightpoint Rebrand As Sun River Health
Hudson River Health Care And Brightpoint Rebrand As Sun River Health On Tuesday, September 29, 2020, Hudson River Health Care (HRHCare) and Brightpoint Health announced their organization’s rebranding under the name Sun River Health. The new brand expresses the merger of these two organizations, which occurred in late 2018, as one combined health care organization better positioned to meet the needs of underserved communities across the Hudson Valley, New York City, and Long Island. Since 1975 and 1990 respectively, Hudson River Health Care and Brightpoint Health have driven dramatic improvements in the health of the individuals and families they serve. Along…

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Content Partner: Sun River Health
Southwest Dutchess
Lifestyle
Hudson River Health Care And Brightpoint Rebrand As Sun River Health Hudson River Health Care And Brightpoint Rebrand As Sun River Health
Hudson River Health Care And Brightpoint Rebrand As Sun River Health On Tuesday, September 29, 2020, Hudson River Health Care (HRHCare) and Brightpoint Health announced their organization’s rebranding under the name Sun River Health. The new brand expresses the merger of these two organizations, which occurred in late 2018, as one combined health care organization better positioned to meet the needs of underserved communities across the Hudson Valley, New York City, and Long Island. Since 1975 and 1990 respectively, Hudson River Health Care and Brightpoint Health have driven dramatic improvements in the health of the individuals and families they serve. Along…

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Content Partner: Sun River Health
Westport
Lifestyle
'Iconic' Westport Convenience Store To Reopen 'Iconic' Westport Convenience Store To Reopen
'Iconic' Westport Convenience Store To Reopen Elvira’s, a convenience store described as “iconic” to the Westport area, will soon be reopening under new ownership following renovations and rebranding efforts. Renamed as Elvira Mae, the store, which stands opposite Old Mill Beach at 222 Hillspoint Road, is scheduled to open its doors once again on or around Thursday, July 4. The shop’s new owners, Hal and Betsy Kravitz, are California natives who relocated to Westport last October, according to Westport Now. They have been overseeing the store’s operations since before the sale officially closed earlier in May. It was previously operate…

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by Valerie Musson
Fairfield
News
Study To Explore Name Change For Bradley Airport Takes Flight Study To Explore Name Change For Bradley Airport Takes Flight
Study To Explore Name Change For Bradley Airport Takes Flight Connecticut’s largest airport may soon go by a new name. This week, the Connecticut Airport Authority board of directors voted unanimously to launch a study about how a potential name change at Bradley International Airport could help bolster flights coming in and out of the Nutmeg State. The report is expected to be completed and released by the end of the year. The airport is currently named after former military man Eugene Bradley, who died in a dogfighting training exercise in 1941 in advance of World War II. Officials have said that they intend to reach out to military and veterans gr…

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by Zak Failla