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The program, titled "Your Personal Brand: Define It, Market It and Know How to Negotiate With It," is set to begin at 7 p.m. Feb. 4 at the Fairfield Public Library. Presenter Beth Carter is the head of Beth Carter Enterprises with offices in Warren, R.I., and Fairfield. Carter is also the president of Carter Consultants Ltd., an executive search and research firm she founded in 1991.
"Do you feel that others don't have a clear understanding of who you are, what your value proposition is, and what you offer to a potential employer? Do you stumble over your elevator speech? Have trouble writing your career summary on your resume because you have trouble defining your skills, experience, and overall persona?," a press release said.
"Do you feel intimidated when talking to others about yourself because you feel like you are bragging? Do you know what you are worth in terms of compensation when negotiating with a hiring company? This presentation will assist you in crafting your brand, your image, your logo," the release said. "We will also discuss how to take that personal brand and market it effectively to others – not only potential employers but also to your advocates, friends, family, and former colleagues."
This presentation is part of the library’s jobs series, now in its fifth year. The talks are supplemented by the library’s networking group, a LinkedIn networking group, one-on-one career counseling sessions, Job Search Boot Camp, podcast recordings of more than 100 past presentations and an updated collection of job-hunting books.
All programs at the Fairfield Public Library are free. Registration is requested for the jobs series program. To register, residents are asked to visit the Fairfield Public Library website or call 203-256-3160.
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