Speaking of Harvard Business Review, last Fall there was a great article supporting this wellness concept for women. The Boston Consulting Group in a study of 20,000 women found that 66% of women don't believe health care marketers understand them.
Health care is but one of six industries the study's authors maintain must speak to the needs of today;s women as key decision makers and influencers.
Health is something that women can influence by becoming proactively involved in getting information, asking questions, and being a partner in their own care, and that of their families.
MDs are too busy today. Women are filling the gap!
Sue's business just does that! View Comment