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Westport To Get a Little 'Urban' in 2012

Westport trendsetters will be able to step inside an Urban Outfitters without driving outside town lines at this time next year. The Philadelphia-based clothing company, which targets 18 to 30 year olds, is slated to open on Post Road East in April 2012, said developer David Waldman, founder of David Adam Realty.

"I think they are a great retailer," said Waldman. He is also vice president of the Westport Downtown Merchants Association and a board member of the Plan Implementation Committee, which is working to revitalize downtown Westport. "It's going to be a phenomenal store — I'm very excited about it."

Urban Outfitters Inc. owns and operates five other retail brands, including Anthropologie. Internationally, there are more than 140 Urban Outfitter locations. In Connecticut, there are only two: one in Greenwich and one on the Yale University campus in New Haven. A third location is set to open this year at the Westfarms Mall in Farmington.

Considering the scarcity of locations in the state, Waldman said the Westport location will bring a lot of business to town. "Having unique shops, especially a store like Urban Outfitters, gives us an edge over places that don't have those stores," Waldman said. "[Urban Outfitters] realized the market they can capture by moving into Westport. Not only will they capture shoppers here, but they'll bring other people to Westport."

In April, the chain signed a lease for the space at 101-107 Post Road E. Part of this space was previously occupied by Metro Swimshop. The other part housed TD Bank mortgage offices.

Plans for the 11,600-square-foot space, which runs on both Church Lane and Post Road East, include a total makeover, Waldman said.

"Right now, the space is three stories. The plan is to remove the uppermost level to make the store two levels, with 20-foot-high ceilings on the upper level," Waldman said. "People will be able to enter from Church Lane and the Post Road.

Do you shop at Urban Outfitters? Are you excited a location will be opening in Westport?

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