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Bad Economy Sparks Business Ideas in Easton

The weak economy is showing signs of recovery, but the unemployment rate continues to rise in Easton. The town ended 2009 with an unemployment rate of 6 percent. Preliminary estimates for 2010 indicate a rise of 0.3 percent or more for the monthly average. Monthly rates rose as high as 6.9 percent in September, according to the Bureau of Labor Statistics.

But some have taken this economic lemon and are attempting to squeeze some lemonade by starting their own businesses. "Realizing that their dormant dreams of self-sufficiency are now being reawakened out of necessity, the hunt is on for the right business model," said Paska Nayden , a local franchisee of the Entrepreneur's Source in Easton.

Nayden said displaced business professionals are finding the job market to be increasingly impenetrable and are turning to entrepreneurship. While looking for potential franchises to open, former business professionals consider industries they are familiar with and business models within those industries, she said. But in some cases, while exploring franchises in familiar fields, they often think of starting a different kind of business. According to Nayden, the latter method often pays off.

She said that franchisors consistently say their most successful franchise owners come from unrelated industries. She finds that many clients become energized when a whole new world opens up after they realize they don't need experience in a particular field to be successful.

Nayden holds group consultation sessions every Tuesday at the Easton Public Library. To register, call 203-275-8992 or email

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