WESTPORT, Conn. - Lassie, a beloved American icon for generations, is taking on a new role to protect U.S. children from disasters, the Westport-based nonprofit organization Save the Children announced.
Lassie will be the ambassador for the group's Get Ready Get Safe initiative.
“We’re thrilled that Lassie is joining the team. Who better to show children that emergency preparedness can help them feel safe, not scared?” said Kathy Spangler, Save the Children’s vice president for U.S. programs. “We’re excited for Lassie to offer comfort when disaster strikes and to help inspire the basic protections our nation’s children still desperately need.”
An estimated six in 10 Americans don’t have a family emergency plan, and many states still fail to meet minimum standards on disaster planning at schools and child care centers, Save the Children said in a statement. Yet devastating natural disasters and school tragedies continue to demonstrate how a child’s world can be upturned in an instant.
In her first appearance as Save the Children ambassador, Lassie will travel to the site of one such disaster – Moore, Okla. – where a deadly tornado ripped through homes, schools and child care centers one year ago.
Lassie will visit some of the many affected child care centers that Save the Children helped reopen as part of its response to the May 20, 2013, tornado. She will spend time with children and staff who followed emergency plans and miraculously survived near total destruction without serious injury.
Lassie will also visit Moore elementary schools destroyed in the tornado, where she will help lead Get Ready Get Safe prep rally activities that empower children and educators to advance emergency preparedness.
Learn more about Save the Children’s Get Ready Get Safe initiative at www.savethechildren.org/GetReady .
Find more information, including photos and videos, on Save the Children’s ongoing response to the Oklahoma tornadoes at www.savethechildren.org/Oklahoma .
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