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Westport Women Make Eco-Friendly Chic

WESTPORT, Conn. – Janet Foster and Kim Reiter are trying to change the way people think about “green” products. Earlier this year, the two Westport residents started an online business called Eco-Chic Essentials, which specializes in luxury, eco-friendly gifts.

“When people think green, they think boring,” said Reiter. “We’re trying to show you can have luxurious, sophisticated products and still be environmentally conscious.”

The website, launched in May, currently offers home, baby and spa-themed gift boxes. Each of the products included in the gift boxes are hand-picked and carefully researched, Foster said.

Not only are the products are organic, the gift boxes— from the box itself to the labels on top—are eco-friendly.

“Our whole operation is green,” said Foster. “Our boxes are made from recycled boxboard and because they’re reusable, are great for storing keepsakes. The box labels are made from 100 percent recycled paper at Baker Graphics in Westport [and] wherever possible, the grosgrain ribbon is made out of recycled plastic bottles.”

Foster and Reiter also set out to challenge current thinking about gift boxes and baskets. Many mass-produced gift baskets lack sophistication, Reiter said, and are often unattractive. More importantly, Foster said, traditional gift baskets are wasteful.

“I’m a true green person,” Foster said. “I wanted to move away from cellophane wrap. Not only does that take away from the presentation, it’s more garbage. That’s why our boxes are reusable.”

Gift boxes available from Eco-Chic Essentials range from $60 to $140. In the future, Reiter said she and Foster would like to expand their gift box sets to target men.

For more information about the company, or to view gift boxes, visit Eco-Chic Essentials online .

What do you think of the products available from Eco-Chic Essentials?

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