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Kalafa recently started a Kickstarter page to fund the documentary series. She is looking to raise $48,500 by Jan. 15. She and partner Alex Gunuey founded A-RAY.tv, the first solar-powered production company in Connecticut. The pair are committed to conserving resources in all of their filming.
Being an advocate means standing up for an issue, Kalafa said, and she is committed to helping advocates shine.
"If you've ever wondered how to transform a passion into an avocation, this is the documentary series for you," she said on her Kickstarter page. "Whether it's sustainable food, children's health, social justice, or environmental protection, we all have causes we care about. These heroes have chosen to devote time and energy to their causes - as filmmakers, writers, founders of organizations and community organizers. Some have done it as volunteers in addition to their day jobs, others have left one career to start another as a full-time advocate. In their own words, you'll see and hear how their transformation took place, and you'll learn what sacrifices they have made, and what rewards they have reaped."
The Kickstarter project involves a feature-length documentary based on seven interviews Kalafa previously conducted that she is hoping will be the pilot in a new series highlighting advocates. The plan is to eventually create a series on advocates doing positive work around the world.
"Scheduling filming with busy people is always a challenge," she said on Kickstarter. "While our goal is to complete filming by June at the latest, advocates are nimble beings, and as such their schedules are known to change at the drop of a hat. We will have to juggle our own travel schedule around the moving targets of our subjects. With a 30-year history as documentary filmmakers, we are experienced with this type of production and it is for that reason that we have given ourselves a generous six-month window to complete the production."
Kalafa said there are risks and challenges ahead.
"Perhaps the greatest challenge lies in distribution. Our goal is to show the film to the widest possible audience," she said on the Kickstarter page. "Although we have a large mailing list and many great contacts in the world of advocacy as well as in the world of film distribution, marketing a film is always a long-term and ongoing process that requires time and commitment."
To learn more about the project, visit the Kickstarter page or the A-Ray TV website.
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