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Eastonite Hosts Program on Franchises

Lena Gjonaj of Easton is hosting a seminar on franchise opportunities on June 8 in Norwalk at the Doubletree Inn. The event is free to the public. Gjonaj is co-owner of The Entrepreneur's Source, a business coaching firm that helps local individuals with career and business ownership options.

"The seminar offers a great opportunity for individuals who are in transition or currently work for someone else to explore options to secure their financial security. Job creation is at the lowest in more than 20 years and it will be small business owners who will create jobs for themselves but also for the community," said Gjonaj. "To make a cake, you have three options, make one from scratch, use a cookbook recipe, or buy the mix in a box all with varying degrees of success. Franchising is more like buying the cake mix – you can customize and make it more personal or keep it standard."

The national rate for unemployment is 9.0 percent as of May 2011 with the Connecticut rate remaining steady at 9.1 percent, according the Labor Department. Our hope is to help some part of the 120,000 still unemployed or those in fear of unemployment to discover options through self-employment. Our proven matching and coaching principles are unmatched in the industry with more than 27 years of proven experience of helping individuals become entrepreneurs.

The franchise industry overall is experiencing growth and recently completed The 2011 Franchised Business Economic Outlook which projects key national-level economic measurements of business format franchises, according to the International Franchise Association. The report estimates that economic output is projected to grow 4.7 percent, or $33.3 billion, to a total of $739.9 billion and output is forecast to increase in all 10 franchise lines of business in 2011. The three franchise business lines projected to see the largest increases are Automotive Commercial and Residential Services and Personal Services. Franchising is used by about 90 industries for expansion and with over 784,802 establishments. The full 2011 Economic Outlook report can be found at

For more information on this seminar, or other services on The Entrepreneur's Source, please contact Lena Gjonaj at (203) 275-8992 or register

Paska Nayden of Easton is an independent co-owner with Lena Gjonaj of the Entrepreneur's Source in Fairfield County.

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