The watch, which retailed for about $300 when his wife, Joanne Woodward, gave it to him in the 1960s, went for a whopping $17.8 million last week, a world record for a wristwatch sold at auction, according to New York auction house Phillips.
He got the watch during the filming of the 1969 film "Winning," which is where Newman also formed his love of racing. Engraved on the caseback is the message, "DRIVE CAREFULLY ME."
“Demand skyrocketed for all models of Daytona, making it perhaps the most widely sought after collectors’ watch up to the present day,” Phillips said.
The actor wore the watch regularly until 1984, when the auction house said it "seemingly disappeared." In fact, Newman, gave the watch that year to James Cox — a former boyfriend of Newman’s daughter, Nell. Cox made the decision to put the original up for auction.
The auction house Phillips did not identify the buyer.
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