WESTPORT, Conn. -- Small business communications expert Cheryl Henchar will present strategies to make e-mail efforts more effective at the Westport Library on Tuesday.
The presentation is free and will be held at 10 a.m. in the library’s McManus Room.
Henchar will discuss the web-based e-mail marketing program Constant Contact, and how it can impact business communications. Tips on formatting, reporting tools and effective best practices also will be covered.
Henchar is the president and founder of Cheryl’s Creative Services, which assists small business owners with e-mail marketing.
Constant Contact honored her with its 2014 Rookie Solution Provider Rookie of the Year Award, which recognizes a new provider who exemplifies what it means to achieve small business success both personally and for clients.
The Westport Library is located at 20 Jesup Road.
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