WESTPORT, Conn. – Dave Kasabian, of Westport, has been added as the chief marketing officer of Stamford-based Tagetik, a provider of global performance-management software.
Kasabian joined Tagetik in 2011 as vice president of global product marketing before rising to senior vice president in the same branch. For the last year, Kasabian has served as acting general manager of Tagetik North America.
“When I covered the corporate performance management market as an analyst, I thought Tagetik was the best-kept secret in the CPM industry,” said Kasabian. “The combination of Tagetik’s product capabilities, built-in financial intelligence, and extremely high customer satisfaction ratings were far superior to other solutions I covered.”
Kasabian has more than 20 years of experience business intelligence and business analytics.
“Dave has made significant contributions to Tagetik in the last three years,” said Manuel Vellutini, Tagetik co-CEO. “His deep knowledge of the CPM market has been invaluable in refining our messaging and value proposition to the market. The coming year will bring unprecedented expansion and growth for Tagetik.
"We are significantly increasing our investment in global marketing and public relations to drive that growth. As our CMO, Dave will drive our marketing strategy and evangelize our position as an innovator and leader in the CPM market.”
Click here to sign up for Daily Voice's free daily emails and news alerts.