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Westport Library Hosting Lecture On Creating Online Marketing Campaigns

The Westport Library will host a presentation on creating an online advertising campaign.
The Westport Library will host a presentation on creating an online advertising campaign. Photo Credit: File

WESTPORT, Conn. -- Marketing expert Scott Lipow will discuss ways to develop an online marketing campaign on Tuesday, Jan. 5, at 7 p.m. in the Westport Library’s McManus Room.

The event, which is free and open to the public, will include insights on creating a successful pay-per-click campaign.

Participants will learn how to produce an ad that tells customers what is offered, how to choose the search terms that will make ads distinctive and how to measure results with Google Analytics.

Lipow is the founder and CEO of Six7 Marketing. Prior to that, he worked for Repucom International.

He holds an MBA from Emory University.

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